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CloudburstAI
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About

AI systems for businesses that need less chaos, not more software.

CloudburstAI is run by George and Alex — two co-founders building practical AI-powered systems for service businesses that are tired of messy admin, scattered tools and poor visibility.

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At a glance

Founded by
George & Alex
Based in
United Kingdom
We work with
UK service businesses
Delivery
Founder-led, no hand-offs
Meet the founders

What we believe

We are not here to sell AI hype.

A few opinions that show up in every build we do.

  • AI should make operations clearer, not more confusing.

    If a system needs a 200-page manual to use, it isn't simpler — it's just hidden complexity. Good systems quietly reduce work.

  • Your existing tools are usually not the problem.

    Most businesses don't need to throw out their CRM, inbox or sheets. They need those tools to talk to each other.

  • Good automation starts with understanding the workflow.

    We map how work actually moves through the business first. Tools come second.

  • The best systems are practical, boring and useful.

    Nobody needs a flashy AI demo. They need the weekly report to write itself.

  • We explain things in plain English.

    If a 60-year-old plumbing-firm owner couldn't read our explanation and nod, we'd rewrite it.

The team

Two co-founders. UK-based. Founder-led work.

No account managers, no offshored delivery, no hand-offs. The people you talk to are the people building the system.

George Waddison — CloudburstAI co-founder

George Waddison

Co-founder · commercial, strategy, client workflows

George is the one most clients meet first. He spends his time understanding how the business actually runs and translating that into a system that doesn't get in the way.

Computer-science background, but his real interest is the business problem behind the tech — what's slow, what's manual, what's invisible. He's the bridge between 'this is what's eating our days' and 'here's the system that would help'.

Day-to-day focus

  • Running the free strategy sessions
  • Workflow discovery and mapping
  • Translating business problems into practical AI opportunities
  • Writing the blueprints clients act on
  • Plain-English client communication throughout the build
LinkedIn ↗
Alex Cringus — CloudburstAI co-founder

Alex Cringus

Co-founder · technical, build, systems

Alex is the technical co-founder. He turns the mapped workflow into a working system — automations, dashboards, portals, integrations — built around the tools the business already uses.

Quietly opinionated about doing things properly. Strong preference for systems that the client's team can run without us in the room. Allergic to vanity AI demos.

Day-to-day focus

  • Designing the system architecture
  • Building automations, agents and integrations
  • Setting up dashboards and portals
  • Wiring up existing tools (CRM, email, sheets, calendar, chat)
  • Hand-over, documentation and ongoing improvements
LinkedIn ↗

How we approach a build

Why we build this way

A lot of AI projects go wrong because they start with a tool, not a workflow. We start the other way round.

See the Premium Blueprint Book a strategy session
  • We start with the workflow, not the technology.
  • We map where work enters, moves, gets stuck and gets reported.
  • We design the system before building it.
  • We use AI where it genuinely helps — and call it out when it doesn't.
  • We avoid adding unnecessary complexity, new tools or new dashboards nobody will check.
  • We test and refine around how the team actually works.

What makes CloudburstAI different

What we don't do — and what we do instead

Instead of

  • AI for the sake of AI
  • Generic chatbot demos
  • Pushing more tools and subscriptions
  • Jargon-heavy consultancy decks
  • Black-box builds the team can't run on their own

We focus on

  • Practical internal systems
  • Connected workflows around the tools you already use
  • Dashboards and visibility for the people who need them
  • Plain-English delivery, not jargon
  • Founder-led work — you'll know who built what
  • Real operational outcomes, not vanity AI projects

How we work

The same four steps on every project

No big-bang launches. Small pieces, visible progress, no surprises.

  1. STEP 01

    Discover

    Start with the free strategy session. We learn how the business runs and where time leaks out.

  2. STEP 02

    Blueprint

    A written plan — what we'll build, what it connects to, what it costs and what it doesn't.

  3. STEP 03

    Build

    Workflows, dashboards, agents and integrations, shipped in small pieces so progress is visible every week.

  4. STEP 04

    Support

    Ongoing improvements as the business grows. We don't ship and disappear.

Proof

Built around real service-business workflows

  • Systems for lead intake, allocation, dashboards, portals, reporting and operational visibility
  • Public case study: Yellow Brick Mortgages, a major UK independent mortgage brokerage — spreadsheet sprawl replaced with a centralised lead operations system
  • UK-based, founder-led, built for businesses that want to keep control of their own operation
Read the YBM case study All case studies

Want to see where AI could fit in your business?

Book a free strategy session and we'll help you understand what's worth automating, what isn't, and where a practical system could save you real time.

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